Objective

Produce one poster of a single word, FOCUS, using the letterforms but experimenting with form and composition. Consider the literal and abstract meanings that could be portrayed.

Approach

This initial exploration into experimental typography was aimed at expanding how we think about and how we make type. Experiments included playing with small individual plastic letters and cutting out paper letters to move as a set. I tried literal photographic focus by changing the depth of field settings and eventually found a more interesting solution for a less tangible “focus,” the often-evasive concentration, further unraveling the plural meanings of a singular word. Using a spotlight to create shadows of the letterforms, I played for more and less hazy outlines. The final result used two flashlights, to double the confusion in the search for the word, and cast shadows on a wavy curtain, fabric that comes and goes as do our trains of thought.