A good translator must have excellent command of both the source language and the target language. She must recognize when to metaphrase and when to paraphrase. She must understand the speaker’s sociolinguistic register and transmit the signal appropriately to the intended target.

Design is language made visible.

A good designer must be able to translate a concept into a design solution. She must recognize when to be literal and when to be abstract. She must understand the nuances of the message and the heterogeneity of the audience.