Objective

Design a brand for a topic that interests you. The brand must consider its audience and stakeholders to arrive at a solution that implements a visual system across digital and 3D media.

Approach

The WasteNot brand aims to help concerned consumers send less trash to landfills by both educating about how to help the environment with their everyday choices and helping users get the kinds of items that help, like reusable items to replace single-use ones. WasteNot converts trash creators to trash reducers. The color scheme was derived from a common garbage and recycling bin system, while the graphic elements create a contrast between the blocks and lines, and a curvy, playful logo. The concept centered around an eco-friendly company so all branded materials should be recycled, recyclable, and fairly minimalist.