Objective

Choose a piece of music to make a poster. The feelings evoked by the song should be transmitted through typography, imagery, and layout, drawing from personal and conceptual ideas. Incorporate projection as a tool, experimenting with materials and dimensions to explore a 3D space before arriving at a 2D deliverable.

Approach

Because Taylor Swift is the soundtrack of my youth, I chose This Love–a piece about a lost love returned–and started to decode her poetic lyrics. From the opening line of clear blue water, a tone is set. There is despair but also hope in the music, a sorrowful melody but in a major key, and a crescendo into the refrain that gives away the happy ending.

These hands had to let it go free,
but this love came back to me.

In the final round of experiments, I projected lyrics onto different materials–a blue box, a colorful print, crinkled paper. The end result was a photo of a projection of a photo of a projection, each layer adding a new element to the composition.