Objective

Annual reports are dull documents that designers dress up to keep stakeholders turning pages. Choose a real company and dress up their annual report so that maybe it doesn’t end up in the trash.

Approach

When designing for a company like Terracycle, it is important that the concept behind the design feels true to their mission. Terracycle works towards eliminating waste by creating systems of recycling for everything the average consumer has to trash. No matter how much you like the annual report of a company, you are likely to throw it out sooner or later. This report is printed on recycled paper, protected by a cardboard cover, and bound with cotton thread, so the entire product is biodegradable. The consumer has the choice to compost the whole thing or cut out the thread and recycle the rest. A company that wants to #recycleeverthing doesn’t want to give you any trash.