Objective

Document an instant by recording or photographing a visually compelling moment. Once the imagery has been chosen, create graphic/typographic elements to enhance the mood of the moment you are trying to convey. Deliver an avant-garde diptych of square posters.

Approach

This task was intended as an exercise of our ability to interpret a scene seen in the world and then design a piece based on that moment. It was not a concept developed over several weeks, but rather a split-second decision of photographing and then working from the result of the capture. One advantage of living in a city with recognizable landmarks is that you can see postcards everywhere–from the rows of Victorians to the sea lions at the Wharf–but the Golden Gate Bridge is the classic; it is the symbol of the City by the Bay. It is where a tourist takes a photo to remember this trip, where a local feels that hometown pride, where a transplant might have that epiphany of “I live here now” and reminisce on a life left behind.